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“Refreshingly Brazilian, a Bit more exciting” that’s what the campaign for Brazilian Bit Copa beer claims. I say, more than just a bit exciting!
The print ads successfully create a Brazilian carnival atmosphere with hot barely dressed girls holding Bit Copa beer while various local Brazilian culture icons and scenes are painted on their bodies using colorful body paint.
The campaign playfully and creatively shows interactions between the beer and the painted figures. My favorite is the clown on the girl’s stomach drinking the beer through the straw through her belly button.
The campaign was created by Jung von Matt Alster ad agency, Hamburg, Germany with creative direction by Goetz Ulmer and Fabian Frese; art direction by Christian Kroll, and photography by York Christoph Riccius.
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